品牌创始/ Brand founding
ISTOWAY是由三个英文单词“IS”“ TO”“ WAY”组合而成，寓意“走自己的路成就理想”，是由两位满怀创业激情的年轻人WOSON与JIMSON一起创立的品牌，他们曾经投身于国际皮鞋品牌加工厂，为打造品牌而一丝不苟的工作。
ISTOWAY is a combination of three English words "IS" "TO" "WAY", It is meaning " Succeed on our own path", It was established by two young man WOSON and JIMSON , they have participated in the international top brand shoes factory, to build the brand base on their experiences
ISTOWAY is a elite business brand which create a high quality, low cost product .designed by an international designers. We have many professional buyers in the world, We try to build a new combination brand of business and fashion .taking the lead in the e-commerce field lead. focus on "business elite" concept and implementation of the "no man confused" inspirational brand culture, Making man no confused on their business position.
品牌印象/ Brand image
ISTOWAY ‘s fashion concept originated in Europe, with the global fashion fast integration, the region's consumers continue to enhance the pursuit of fashion quality. Based on the more and more matures concept and more and more faster pace of fashion change, growing business professional, consumer have a rising demands on style, location, prices
Leadership belong to high fashion luxury brands, but great sense of distance;. Simple brand use a low price to close to the people, but style is down. ISTOWAY the most affordable price value of the fashion elements; the latest fashion, the rare product, high quality, unique taste, designed to meet the consumers to enjoy more "top-level, high-quality, value for money" in brand.
ISTOWAY make it easy to catch up the latest fashion and enjoy its process.
Our brand is expected to own a strong alliance in the area of e-commerce within five years, , expect a rapid development of chain shores in all areas simultaneously, We try to build a comprehensive high-quality fashion brand with quick service, meanwhile we strengthen the shared experience of fashion.
ISTO WAY ISTO DREAM走自己的路成就理想！
ISTO WAY ISTO DREAM succeeds on their own path!
ISTOWAY is designed to pursue business and life, to create the global fashion style for men , focusing on the character and quality of product, to create simple, capable of elite business men's brand.
ISTOWAY build a unique brand of middle age by tension and personality , to create a men's culture In current business era, wisdom has become the sign of ISTOWAY, It is to win the confidence and wisdom in the elite group of urban thermal Sung.
Because of vision, so Wyatt had more action; conquest, only to win more exciting;
ISTOWAY, an inspirational walk in the successful brands; men shouldn’t feel confused!
品牌文化/ Brand Culture
“ISTO WAY ISTO DREAM,走自己的路成就理想”
"ISTO WAY ISTO DREAM, making their dream true by their own path"
Everyone is on their own path, find the their goal in life with many stories. Their briefing were confirmed by every step .They believed they can make the dream true on their road.
Men shouldn’t feel confused
There is a responsibility called "man", there is a force called "man", there is also a direction called "man"; men grasp the general direction, know the next step. so men should not feel confused! "The inspirational cultural spirit"
Those people who is good at build businesses. In order to be responsible for their heart. They search and looking for their successes on their endless road
市场定位/ Market positioning
Our brand covers three dimensions of business people, they share common knowledge .they pursuit high quality life .Especially .They pursuit combination between art and strong design elements of fashion-sensitive, They pay more attention into culture and philosophy in the work-life balance rule. Brand occasion .used to be some business activities, social public relations, party, workplace .
20-28 year-old motivational version:
They just enter the job market .They have faith on themselves. They focus on the shoes line design, express individuality.
29-35 year-old wisdom Edition:
Workplace required a simple white-collar shape, mature without losing composure, wisdom.
36-45 year-old authoritative version:
located in the core of leadership. They are the leading artists of the shape design .calmly side was harmonious, contented harmony.